Social Media Advertising / Targeting

While there are hundreds of different marketing strategies, only one can bring in consistent leads & sales from day one: 

Social Media Advertising.

Social media advertising, or social media targeting, are, funnily enough, advertisements served to users on social media platforms. Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, platforms know more about you than you would think. Think about when you sign up to a social platform and the info you enter, all the places you 'check in' at, all the pages and videos and pictures you like, when target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with a much lower cost of acquisition.

Facebook Advertising

1.6 billion people are connected to a small business on Facebook. Now do you think you've a chance of reaching your target audience?

Introduce Your Online Course Title

Here you want to write a short paragraph that quickly explains exacttly what your online course is and how it’s the perfect solution to the problems you’ve been talking about in the previous section. Keep it short, but provide the essential information they need to be able to make sense of what’s coming. For example, make sure they know that it’s an online course designed to teach them how to achieve their goal

Special Offer! Enroll now and get a 35% discount!

Here’s What You’ll Get When You Sign Up

This paragraph here is for explaining how exactly your online course works. Tell them what exactly will happen after the sign up. Do they get access to all of it straight away? How much time will it take them to complete the course? What will happen at the end of it?

Huge Benefit 1

Insert some text here that summarises this specific benefit that they can get from joining your course

Huge Benefit 3

Insert some text here that summarises this specific benefit that they can get from joining your course

Huge Benefit 2

Insert some text here that summarises this specific benefit that they can get from joining your course

Huge Benefit 4

Insert some text here that summarises this specific benefit that they can get from joining your course

Here’s what people are saying about the course

This paragraph is optional, but you might want to use it to introduce your testimonials. If you haven’t got great testimonials yet, then check out our article on the secret to getting raving testimonials for your online course

James royce

Architect

Pull out a few key words for a testimonial title

Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.

jake duke

Developer

Pull out a few key words for a testimonial title

Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.

Anna parker

Photographer

Pull out a few key words for a testimonial title

Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.

Show them what’s in the course

Let your visitor know how many modules there are and what each one is about.

1

Module 1: Title Of Module Here

Explain exactly what this module will teach them, and use names of individual lessons if you can. You might want to include the number of lessons, the length of each lesson, or any other information. But make sure you focus on the benefits that the customer would get just by taking this module on it’s own 

2

Module 2: Title Of Module Here

Explain exactly what this module will teach them, and use names of individual lessons if you can. You might want to include the number of lessons, the length of each lesson, or any other information. But make sure you focus on the benefits that the customer would get just by taking this module on it’s own 

3

Module 3: Title Of Module Here

Explain exactly what this module will teach them, and use names of individual lessons if you can. You might want to include the number of lessons, the length of each lesson, or any other information. But make sure you focus on the benefits that the customer would get just by taking this module on it’s own 

4

Module 4: Title Of Module Here

Explain exactly what this module will teach them, and use names of individual lessons if you can. You might want to include the number of lessons, the length of each lesson, or any other information. But make sure you focus on the benefits that the customer would get just by taking this module on it’s own 

About The Course Teacher, [Your Name]

Write this section in second-person, meaning you should not use the words ‘I’ or ‘We’ or ‘Me’. Instead, talk about the course teacher objectively, even if you are the teacher! It’s time to show off your achievements and prove why you are the right person to be teaching this topic.


But just after you’ve talked yourself up, make sure you end on a friendly note. You don’t want to sound intimidating, you want to sound knowledgeable and friendly.

Here’s what people are saying about the course instructor

This paragraph is optional, but you might want to use it to introduce your testimonials. If you haven’t got great testimonials yet, then check out our article on the secret to getting raving testimonials for your online course

Kendal Campos

Illustrator

Pull out a few key words for a testimonial title

These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.

Daniel huber

Real Estate Agent

Pull out a few key words for a testimonial title

These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.

sandra Lynn

Chef

Pull out a few key words for a testimonial title

These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.

SubHeadline About Why Your Course Is Valuable

This section is all about price anchoring. In a moment, your visitor will be seeing the price of your online course, so you want to begin talking about the value of your course in this section so that when they finally see the price, they feel that it is reasonable.


This section is not required, but it is common on Sales Pages for online courses, especially if they are highly priced.


“If you do want to include this section, help the visitor by explaining how the alternate solutions to their problems can cost much, much more than your course. 

Perhaps you want to tell them what it costs to get this equivalent level of teaching at university. Or perhaps you’ll tell them how much it would cost to get private coaching from you for a few hours.


This section works best if you directly list monetary numbers, such as $5000. Anyone skimming the page will immediately stop when they see a dollar sign and read the text around it. When they realise this is not the course price, they’ll keep scrolling until they do find the course price

Pricing Plan

regular course

One sentence summary of what they get

$
247
  • Lifetime Access
  • Immediate Start
  • Access to All Modules
Advanced course

One sentence summary of what they get

$
347
  • Lifetime Access
  • Immediate Start
  • Access to All Modules
  • X number of bonuses
  • Access to Private Facebook Group
  • 30 minute private coaching call
regular course

One sentence summary of what they get

$
99/mo
  • Lifetime Access
  • Immediate Start
  • Access to All Modules
Advanced course

One sentence summary of what they get

$
127/mo
  • Lifetime Access
  • Immediate Start
  • Access to All Modules
  • X number of bonuses
  • Access to Private Facebook Group
  • 30 minute private coaching call
100%

MONEY BACK
 GUARANTEE

100% Satisfaction Guarantee for 30-Days

It has been proven time and time again that offering a satisfaction guarantee or refund policy increases sales. And not just by a little bit. It makes a noticeable difference to conversions.

This section is important. Right after you’ve introduced the price of your online course, you need to do everything you can to alleviate purchase anxiety. As soon as a visitor sees the price, they will start to think of all the reasons why they shouldn’t buy. That’s why it’s important to have your refund policy immediately after the first time your price is mentioned.

Don’t wait! Look at what past students have to say about this course

martha Jones

Architect

Pull out a few key words for a testimonial title

These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.

Shawn parker

Developer

Pull out a few key words for a testimonial title

These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.

Jessica Sanders

Photographer

Pull out a few key words for a testimonial title

These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.

Frequently Asked Questions

What are the most common questions about your course?

Can You Put Example Questions Here?

Can You Put Example Questions Here?

What are the most common questions about your course?

Can You Put Example Questions Here?

Can You Put Example Questions Here?

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