Chistova and family got involved in hosting the event several years ago.  Chistova said, “At first, we started collecting money for good causes. Then we said, how can we do more? How can we truly TOUCH the lives of those who are affected? So, we decided to actually put OUR HANDS on people who need it, instead of just sending out checks. “

The ‘Just for Her’ salon and spa day offers cancer patients and survivors a complimentary day of beauty, relaxation, and gourmet delights.  For the past 7 years, Chistova and her generous staff have donated their hands and hearts to service these brave women.  The event also raises money to benefit the Jacqueline M. Wilentz Comprehensive Breast Center at Monmouth Medical Center in New Jersey. 

Valentina Chistova

The special day is very near and dear to Valentina and her family.  Every generation of their family has had cancer, including Valentina’s mother.  “Almost every family has been affected by this terrible disease, or knows another family who has been,” says Chistova, “I want to show people that we care and that we can fight together.”  This year, Chistova is calling upon all spas, salons and beauty industry resources across the country to participate in the event and help spread the word. 

Chistova says the day has a tremendous impact on the women who participate.  “One woman in particular who came for a massage pulled me to the side and cried and said ‘I never thought I would be able to show anyone my body or let anyone touch it….after having the massage I feel more comfortable and now I can see that I am still myself, I am still whole” 

Chistova goes on to say, “The event allows salons and spas to give their hands and hearts for people that are in need, but too shy to ask.  We hope that many more salons and spas will a ‘Just for Her’ event, and we can make the last Monday in October a national day for the entire beauty industry.”

Any salon, day spa, or beauty industry source that would like to host a ‘Just for Her event’ or would like to help publicize the event should contact Valentina at 732.890.0404 or info@dayspaexpert.com

For more information on Valentina, visit http://www.ValentinaChistova.com