Google introduced a new tool bar that actively shows consumers ‘useful’ information on the bottom of their screen while they surf the web or browse a website.
For instance, if you’re browsing a page about a salon in New Jersey, Google Related will assist you by displaying useful information about this salon such as the location of the salon on a map, user reviews, related restaurants in the area, and other webpages related to New Jersey hair salons– all in one place.
From the consumer experience, this can be really helpful. From the local salon’s experience, this can be really hurtful.
Consumer Reviews More Important Than Ever Now
One of the key factors now that can make your business sink or swim with Google Related is the number of consumer reviews your business has. Consumers can post reviews about your business online with Google Maps, Judy’s Book, Yelp, etc. A proactive Internet Reputation Management strategy would consistently encourage customers/clients/guests to write positive reviews about your business online and reward them for doing so.
Take a look at Google’s snapshot below. This is a mock-up of a consumer experience visiting the restaurant of a local website. Notice the bottom of the picture. There are multiple options for this user to learn more about this restaurant…or others. The first tab is a map of where to find the restaurant, the second tab lists their consumer reviews (3 for this restaurant) and the other tab lists other ‘related’ restaurants in the area.
If you don’t have a massive amount of consumer reviews praising your business, what’s stopping them from taking Google’s assistance and checking out what other businesses Google recommends? Perhaps these other buisnesses have rave reviews posted about them online. Guess what? If they do….you’re done.
Is everyone using Google related? No. Should you still be concerned? Yes.
How to Maximize Google Related for Your Business
The best thing to do is to implement a customer review strategy asap. We can help. There are a few ways. One is to add a button to your existing website that says ‘reviews’. We will create a page that has direct links to anyplace online where customers can review your business. To get customers to post reviews, we will design a postcard that asks them to review your business online in return for a small reward. The postcard will direct them to your website…..JaneSmithSalon.com/Reviews
Once they write their review, they email you a copy of the review and you either send them a gift certificate or whatever small prize you had promised.
This works excellent for salons, spas, restaurants, doctors, chiropractors, car dealers, etc.
Call me if you want to start. 732-757-7944.