In the world of email marketing, there are many do’s and many don’ts, I won’t list them all, but here are a few recommendations I would like to make after following the email campaigns of 4 salons/spas.

Do’s:

1)      Hire a professional graphic artist to create you a beautiful, branded template that can be used in all of your email marketing (it’s a onetime fee and well worth it).  I recommend Benzing Technologies.  They are fast, professional and great at what they do.

2)      Send at least 1 email every other week.  Anything less and your campaigns will lose momentum.  You want to keep the content fresh, relevant and exciting to your readers so they look forward to receiving your emails and will actually open them

3)      Include pictures in your email. If you are having a sale on any service or product, show a visually appealing picture, it will drive people to take an action.  You can join istockphoto.com and download professional stock photos for as little as $3 each. 

4)      Change the subject of your email every time you send it, and make it interesting.  Don’t send out every email with the subject of ‘Special sale and savings’.  First of all, this is boring, second of all, the subject is not specific enough to generate reads, and lastly, it gets old.

5)      Offer amazing deals in your email blast.  If you want them to take action, reserve your steepest discounts and sales for announcing in your email blast.  Keep them guessing what type of crazy savings for your email announcements. You want them to look forward to receiving your email and not just delete it when they see it in their inbox.

Don’t:

1)      Don’t over abuse your email marketing.  Sending a few messages each week will turn off your recipients who will eventually send you to their junk folder.  1 per week is probably the maximum amount of times you should reach out to your customers.

2)      Don’t send emails with spelling and grammar mistakes. It makes you look unprofessional and sloppy.  Take the extra time to review for accuracy.

3)      Be careful what you send, you can’t take it back. If you really don’t want to offer 50% off ALL of your services, be careful how you word it. If you only are offering 50% off one particular service, be sure to state it. Once you send it, you have to honor it. You will have an army of madmen outside your door if you take back an offer. 

4)      Don’t send the same thing each week. Again, this gets boring. Been there done that…next.  Readers will stop opening your emails and the next time you really do have something important to say, it won’t get any attention.

These are just a few small pointers….most of this is common sense but many business owners are sometimes too busy to pay attention to the small details.  For professional copywriting services for your email marketing and other ad campaigns, email Stacey@tcr-marketing.com for a price quote.

In their latest commercials, sexy young models sporting revealing outfits tout the effects of adding benefiber to their daily bottle of water.  Taking a ‘poop’ has never been so hot!  No longer is a bowel movement a stinky topic, instead, Benefiber wants you to know that adding fiber to your diet can make you even hotter! 

How you say?!  By removing toxins (buzz word!) and pollutants that can cause bloating and a whole host of other ugly ailments.

To me, this is marketing genius.  This is a great example of the perfect way to expand your target audience without changing your primary product.  A slight change in packaging and a totally revamped ad campaign just expanded their target audience into a completely new arena.

How can your product or service be positioned towards a new target audience to increase your sales?  You can’t always create a new product, it’s too expensive.  So try to figure out how to marketing your existing product to a new audience.  Sometimes a clever message and some fresh new graphic design is all you need!

Stay tuned to www.TCR-Marketing.com for more advertising and marketing reviews!

What do you think of the Benefiber commercials? Leave a comment!