October 16, 2009
Tags: copywriting, Email Marketing
Email marketing is an effective and efficient way to communicate with your customers leading to a bevy of benefits for savvy marketers. But, email marketing in the hands of the wrong people can actually do more harm than good for your company. I have subscribed to many companies’ email marketing lists to see how companies [...]
August 24, 2009
Tags: advertising, benefiber ad, commercials, copywriting, marketing
Benefiber might have created history for making the biggest leap in target markets. While traditionally thought of as a product for much older adults, even senior citizens, Benefiber has repackaged and revamped their marketing efforts to target a much younger audience.
In their latest commercials, sexy young models sporting revealing outfits tout the effects of adding [...]