Each day, millions of people are using the Internet to research, compare and buy products and services.  Many of these people are looking for your product, so how will they find you?

 

 If you want the readers of a certain magazine to know about your product, you put an ad there.  If you want the millions of people on the Internet searching for your product or service to find YOUR business, you need to put ads there.

 

Free Places to Advertise on the Internet

 

Did you know there are literally dozens of places on the Internet where you can advertise your business for FREE?  Yes, FREE.   Taking advantage of these free advertising services is one simple way to increase your chances of being listed higher up on search engine results pages (SERPS), which will increase your chances of attracting more consumers to your site.

 

Pay Per Click (PPC)

 

Once you take advantage of all of the free advertising available on the Internet, you may also want to supplement your Internet marketing efforts with a Pay Per Click advertising campaign.  Pay Per Click means just that, you only pay when and if someone clicks on your ad.  In addition to the major search engines like Google and Yahoo, you can also set up PPC campaigns on your favorite social networking sites like Facebook. 

 

PPC lets you narrowly define your target audience.  You can select your audience based on age, geographic location, sex, and of course, by those who are actually searching for your specific product or service.    

 

Internet Public Relations

 

Did you ever wonder how certain businesses were selected to be showcased in an industry leading magazine or on a national television show?  Did you ever wonder how a certain business owner was selected to be interviewed in an industry magazine? Most likely, they have a heavy and meaningful Internet presence.

 

Members of the media are constantly searching the Internet for stand-out products, services, businesses and business owners.  Traditional Public Relations involves directly emailing, faxing or mailing a press release to the media.  Internet Public Relations is the process of writing and submitting your press releases to highly visible online newswires.  The press releases show up on search engine results pages (SERPS) when members of the media or consumers perform searches that match your company’s or product’s description. 

 

Internet Public Relations is an excellent and cost effective way to deliver your news to the media.  Another added benefit of Internet Public Relations is that it allows consumers to read about the important news, events, and new product launches going on at your company.  The more a consumer knows about a company, the greater the chances that they transition from consumer to customer. 

 

Learn more about Internet Marketing, send an email to Stacey@tcr-marketing.com