Each day, millions of people are using the Internet to research, compare and buy products and services. Many of these people are looking for your product, so how will they find you?
If you want the readers of a certain magazine to know about your product, you put an ad there. If you want the millions of people on the Internet searching for your product or service to find YOUR business, you need to put ads there.
Their are paid ads available on the Internet (also known as Pay Per Click Marketing) and there are also FREE (organic) ads on the Internet (achieved through Search Engine Optimization). TCR Marketing works primarily to get your business listed in the TEN available free spots that are on each page of Google, Yahoo, Bing, etc. This is done through Search Engine Optimization (SEO) strategies that include link building, blogging and press release writing online. All of this is called Content Marketing.
Free Places to Advertise on the Internet/Link Building
Did you know there are literally dozens of places on the Internet where you can advertise your business for FREE? Yes, FREE. Taking advantage of these free advertising services is one simple way to increase your chances of being listed higher up on search engine results pages (SERPS), which will increase your chances of attracting more consumers to your website.
Some of the most popular free places to advertise your business include: Google Places, Merchant Circle, Yahoo Local, Bing Local, Yelp and many more. We can make sure that your business is listed properly in these widely used directories.
Internet Public Relations
Internet Public Relations is the process of writing and submitting your press releases to highly visible online newswires. The press releases show up on search engine results pages (SERPS) when members of the media or consumers can read about your company and then be taken directly to your website.
Internet Public Relations is an excellent and cost effective way to deliver your news to the media and consumers. Another added benefit of Internet Public Relations is that it allows consumers to read about the important news, events, and new product launches going on at your company. The more a consumer knows about a company, the greater the chances that they transition from consumer to customer.
Lots of clients say, “I don’t have any news for a press release”. Nonsense! Internet press releases can be about a new product that just arrived, a new service being offered, a special sale or promotional discount, a tip for consumers, a top ten list of tips for do it yourselfers, an employee promotion within your company, etc, etc, etc. There is never a lack of topics for Internet press releases.
Blogging
Blogging is one of the most popular and rampant form of content marketing. A blog is a relationship builder between your company and the consumer. Blogs talk directly to your consumer and offer information, value, news, and more. Blogging also helps capture consumers who are searching online for your product or service and sends them back to your main site where they can learn more about your company.
Leave it up to us
We work directly with many business owners who are just too busy to worry about blogging, Facebook and everything else going on in the digital world. We make it easy for you to get more customers online. We can create all of the topics for your blogs, press releases and social media updates. You can approve all work and ideas before anything is published live online. It takes very little time and effort on your part. We just need the green light to go ahead!
Learn more about Internet Marketing, send an email to Stacey@tcr-marketing.com
