Let the artistic minds of The Creative Resource (TCR) put it in writing for you. The right copy can be the single most important element in effectively selling your business, product or service. Whether it’s in print or online, you’ll want your copy elements to engage your target audience and compel them to take your desired action.
If you need captivating web pages that engage your audience, memorable ads that set you apart, press releases that demand attention, or a professionally written biography… The Creative Resource can deliver in an artistic and timely manner.
We specialize in many different types of copywriting including:
- Copywriting for print ads
- Copywriting for Internet Marketing
- Blog writing
- Engaging Facebook & Twitter updates
- Internet Press Release writing
- Copy writing for email marketing
- Search Engine Optimized copy for websites
The Copywriting Process
When we are selected for a copy writing process, we take the time to get to know your business and your product in depth. We often start with a short written interview to gather preliminary information. Then, a follow up telephone interview is scheduled. Hearing the ‘voice’ of the people behind the product helps us understand the product’s personality which enables us to select a tone for our writing.
Selecting the right words is crucial to the success of your business. Choose the wrong words and your message may be misleading. A national video rental company once ran a campaign with the tagline of “The end of late fees, the start of more.” This was a ridiculous tagline. Their tagline was a direct contradiction to the message they were trying to convey. Clearly the video rental business was trying to persuade consumers to use their services because they were doing away with late fees and adding more convenient options. However, the copywriting for their advertisements did not do a good job of expressing that message in a concise manner.
This is just one example of why the right copy for your product or service is so important. You want your message to be remembered for the right reasons, not all the wrong ones.
If you would like a complimentary consultation to discuss a copywriting project, please send an email to Stacey@TCR-Marketing.com
When all you have are words, you’ll want The Creative Resource to choose them for you.
