Breast Cancer Awareness t-shirt for $5.95

We are just a few weeks away from the start of Breast Cancer Awareness month.  Without a doubt, someone who has sat in your chair knows a survivor, patient or remembers someone who fought.  This is a critical time for salon owners and staff members to connect with your clients on another level.  Show your support for your community, friends, and clients by marking the month with special promotions and highlights to show you care.

Here are a few ideas:

• Kerastase Salons- advertise the pink Chrome line and donate a percentage of sales for the month to Breast Cancer Awareness
• Have staff members who are bold enough dye a streak of hair bright pink! It’s fun and will definitely be a great way to promote BCA through pictures online and in the salon
• If you have a salon uniform (or even if you don’t) change it up for October by incorporating pink.  PinkRibbonShop.com has a great selection of Breast Cancer Awareness t-shirts that start as low as $5.95. You can also get pink bands to wear around the wrist.
• Put a collection box (wrapped in pink wrapping paper) at the front of the salon.  Encourage donations by letting everyone know that your salon will match however much is collected and the money will go to the Breast Cancer Awareness organization

These are just a few ideas. We can come up with so much more and this is an important cause to recognize.

Call me if you want to brainstorm, 732 757 7944.

Stacey

This is an excerpt from an article on Search Engine Land…a great source of Digital Marketing and SEO information.

If you are a business that plans SEO strategies around the holidays or major events, these tips are worth reading.  Much of it is common sense but you’d be surprised how much of common sense gets lost in the garbage.  It’s to no fault of the business owner who is usually running around wearing multiple hats.  That’s why it helps to have a local SEO company to help with the planning phases of your marketing tactics.

Here are a good few good tips from our friends at Search Engine Land to keep in mind:

For seasonal and locally focused SEO campaigns consider the following tips.

1.  Plan Ahead

If you want to rank for a seasonal keyword like “back to school sale” in your city, you’ll probably want to try to rank for the query ahead of time. While putting up a great piece of content and getting links at the time of the event can work, as people are more likely to link to something that’s current, I have found it’s more reliable to get your content indexed and linked way ahead of time.

During the actual time you want to have the best rankings, you can also add additional content that targets variations of the keyword and links back to the original page you are trying to rank. This can both bolster the original page as well provide an additional URL that can rank.

2.  Understand The Time Window

Planning for your New Years Eve party usually starts around December 1st. So if you’re a restaurant, you’ll want to rank for “New Years Eve menu” well before New Years Eve comes around.

3.  Understand The SERPs For Your Keyword

While Google and Bing update their various SERP displays regularly, having a handle on the different SERP inventory available for your target keyword is a good idea.

If Google is showing a lot of images, then you know you need to work on image optimization. If there are Shopping results as in the backpack example, you know you need to get your inventory in Google Shopping.

For event-based keywords like “Black Friday Shopping”, Google often shows relevant News links above the organic results around the time of the event. For the News results, consider writing an article on “Black Friday Shopping” for your local newspaper.

Often times, SERPs with News results also show blog results, so this would be an indication that you might want to add some content about the event to your blog. If it’s a hot term, update your blog regularly throughout the day, as Google will often update these links with the latest content.

4.  Create An Editorial Calendar

One of the challenges (and opportunities) with the Web is that it forces businesses to start thinking like publishers. But businesses should already know when their hot seasons are.

They also should know the types of products people will be looking for and the types of questions they will be asking search engines. Map out the seasons that effect you in a editorial calendar spreadsheet and start figuring out where your areas of SEO opportunity are going to be over the next year.

To help you get started, I have created a Local SEO Seasonal Calendar that shows some of the major events for the year, complete with relevant local business categories/keywords for those events and the window of time for each.

And remember, with local SEO, ’tis always the season.

For more information on Search Engine Optimization, send us an email or call 732-757-7944.