Companies that sell fake Facebook fans are pretty much a dime a dozen. Buying some fake fans is as easy as buying bulk canned goods in your local Costco. Most companies offer packages for groups of Facebook fans, assuming that the more fans you can buy, the more interested you will be. You can buy thousands of fans if you really wanted to.
Buying Facebook fans is one one of the worst, if not THE worst fan acquisition strategies I’ve come across. In the long run, pumping your Facebook fan page with fake fans will actually hurt, not help, your marketing strategy.
Let’s go back to the beginning of what Facebook was all about: making relationships. Savvy businesses soon picked up on the fact that these Facebook relationships could lead to increased sales and brand awareness. From their, the business fan page business exploded with potential.
When we talk about things going ‘viral’, we’re talking about the unprecedented impact of hundreds, thousands and even millions of people sharing pictures, status updates, and videos online through social networking. When businesses and marketers looked at the numbers from something that went viral, they automatically started thinking how they themselves could make something go viral. All of a sudden, more became better.
When a video or photo truly does go viral, it really is an amazing thing. And yes, it could mean a huge increase in publicity for a brand, product or person. At the root of all things viral are real people. Yes real people with real friends and real social networks. That’s how the big snowball starts. I tell 100 of my Facebook friends, who in turn tell 100 of their friends, who tell 100 of their friends and so on….big possibilities for companies.
The reason buying fake Facebook fans can never help any business or brand achieve stardom or anything even remotely viral is because these so called Facebook fans are typically ‘fake’ accounts of people who don’t even exist. These accounts are made and then they are ‘friended’ with 50-100 other fake accounts to make it seem like these people are legitimate Facebook users with friends who can help but a business on the map. Fake people with fake friends can NOT help increase your visibility. If you’re interested in putting your product or brand in front of a bunch of fake people who can’t help share your story, brand or business, then buying fake fans is the way to go for you!
Fake Fans Hurt Your Facebook Edgerank
Besides being a waste of money, fake fans actually hurt your edgerank. Edgerank is an algorithm that Facebook uses to assess the popularity of your Facebook fan page. A page with a higher edgerank gets shown in the news ticker more and on other peoples’ pages, increasing your overall visibility. One of the factors for calculating edgrank is the amount of ‘likes’ and ‘comments’ a page gets. All of those fake fans aren’t going to interact with your page much, which is going to decrease the amount of likes/comments to your #of fans ratio, which will decrease your edgerank score.
If you want to find quality, real Facebook fans you have to take the time to create relationships with the people online. That’s what Facebook is all about anyway.
A Few Tips for Getting More Quality Fans
Attract people who actually want to be a fan of your page with these simple tactics:
- Add your Facebook fan page link to your email signature
- Add a prominent link to your Facebook fan page on your website, right up top
- Invite people to ‘like’ your page when you send out email campaigns
- ‘Like’ other relevant businesses and begin networking with them (networking, not self-promoting)
- Run a paid campaign to put your business in front of relevant people on Facebook by targeting your exact demographic