Facebook has over 800 million users…so naturally, you created a Facebook fan page for your salon or spa. But guess what? It stinks. But you already know that…or maybe you don’t? Why does your Facebook fan page stink? Well, there are a number of reasons why. But first, let’s start with the basics.
Facebook is a communication tool. A phone is a communication tool. Would you call a client or potential client several times a day blurting in their ear a promotional or special offer available at your salon? Imagine this:
Salon XYZ -> Customer: Hello customer? Hi we have the new Paul Mitchell shampoo that repairs split ends!! Bye!
Salon XYZ -> Customer: Hello customer? Watch this YouTube video!!! Bye!
Salon XYZ -> Customer: Hello customer? $25 hair cuts today and tomorrow! Bye!
You get my point right?
Why do people become fans of Facebook pages?
There are many reasons why someone might become a fan of your salon’s Facebook page. They might want to connect with their hair stylist, they may want to know if you are offering any specials, they may want to learn more about how to style their own hair and what the latest trends are.
Most people are on Facebook because they want to have fun. That fun can mean saving on their next hair cut, watching a cool video tutorial on how to blow-out their hair at home or even answering a funny riddle.
Your Facebook page stinks because for the most part, it doesn’t address the main reasons why people are on Facebook. Many salons and spas are simply shoving promotional announcements in front of fans with no regard to conversation or engagement.
Facebook is about relationship building, not advertising. If you are on Facebook to ‘advertise’ your business, get off. Consumers see enough commercials on TV, read enough junk mail and delete tons of spam emails. We don’t need any more advertisements thrown in our face.
Instead of advertising your salon, take the approach of building relationships with your fans. You don’t always have to talk about your salon or spa, the employee of the month or what new product/service you have. Think of other ways to connect with fans. Make them laugh. Talk about current events. Become their friend. Because in the end, who are you going to trust to do your hair? Your friend or an advertisement?
Andre Cheky Facebook Page – He’s Doing it Right
I came across the Andre Chreky salon Facebook page and I really like it. It’s by Andrew Chreky, a salon in the DC area. He has a good mix of information about life in general, hair, the salon, etc. Notice that he uses his blog to post information about stuff people are interested in. Check out his Facebook page for some good ideas about what to post on your own.
Our Facebook Marketing Package
If you need help with your Facebook page, we offer a simple Social Media Management package. Use our contact page for more information.