Salon and Spa Marketing: Why Your Facebook Page Stinks

October 10, 2011 By

Facebook has over 800 million users…so naturally, you created a Facebook fan page for your salon or spa. But guess what?  It stinks.  But you already know that…or maybe you don’t?  Why does your Facebook fan page stink?  Well, there are a number of reasons why.  But first, let’s start with the basics.

Facebook is a communication tool.  A phone is a communication tool.  Would you call a client or potential client several times a day blurting in their ear a promotional or special offer available at your salon? Imagine this:

8:30am

Salon XYZ -> Customer: Hello customer? Hi we have the new Paul Mitchell shampoo that repairs split ends!! Bye!

10:30am

Salon XYZ -> Customer: Hello customer? Watch this YouTube video!!! Bye!

1:30pm

Salon XYZ -> Customer: Hello customer?  $25 hair cuts today and tomorrow! Bye!

You get my point right?

Why do people become fans of Facebook pages?

The Andre Chreky Facebook page is a model example of how to use Facebook for your business.

There are many reasons why someone might become a fan of your salon’s Facebook page.  They might want to connect with their hair stylist, they may want to know if you are offering any specials, they may want to learn more about how to style their own hair and what the latest trends are.

Most people are on Facebook because they want to have fun.  That fun can mean saving on their next hair cut, watching a cool video tutorial on how to blow-out their hair at home or even answering a funny riddle.

Your Facebook page stinks because for the most part, it doesn’t address the main reasons why people are on Facebook.  Many salons and spas are simply shoving promotional announcements in front of fans with no regard to conversation or engagement.

Facebook is about relationship building, not advertising. If you are on Facebook to ‘advertise’ your business, get off. Consumers see enough commercials on TV, read enough junk mail and delete tons of spam emails.  We don’t need any more advertisements thrown in our face.

Instead of advertising your salon, take the approach of building relationships with your fans. You don’t always have to talk about your salon or spa, the employee of the month or what new product/service you have.  Think of other ways to connect with fans. Make them laugh.  Talk about current events.  Become their friend.  Because in the end, who are you going to trust to do your hair?  Your friend or an advertisement?

Andre Cheky Facebook Page – He’s Doing it Right

I came across the Andre Chreky salon Facebook page and I really like it. It’s by Andrew Chreky, a salon in the DC area. He has a good mix of information about life in general, hair, the salon, etc. Notice that he uses his blog to post information about stuff people are interested in.  Check out his Facebook page for some good ideas about what to post on your own.

Our Facebook Marketing Package

If you need help with your Facebook page, we offer a simple Social Media Management package.  Use our contact page for more information.

Filed Under: Facebook, Salon Marketing, Salons, Social Networking Tagged With: , ,

Salon Marketing: Birthdays

September 22, 2011 By

Last month I went to a new waxing salon to have my eyebrows shaped.  They were looking pretty dreadful and I needed a professional touch.  Before my appointment, I was asked to fill out a questionnaire. I can’t tell you how many of these I have filled out at area salons and spas.

This month was my birthday. To my pleasant surprise, on the day of my birthday, I received an automated email from the new waxing salon.  It was a simple email, just wishing me a happy birthday, but it really surprised me.  Like most people, I have a smart phone, so I get my emails all day long. I was really delighted to see that out of all of the emails, phone calls and Facebook messages I was receiving, the new waxing salon had also sent me a birthday wish.

Use Your Existing Salon Marketing Software to Build Lasting Relationships

If you have a large salon, most likely you are using sophisticated booking software.  The majority of these software programs incorporate marketing technology that can send out automated emails to clients on their birthdays.

The question is, are you using this technology and taking advantage of the increased business it can bring?

More than likely, anyone celebrating their birthday will be going out for the occasion on that day or within the next few days. Why not show your gratitude to your client for their patronage by offering them a % or dollar amount off of a blow-out or make-up service for their birthday. Go a step further and tell them to bring a friend in for the same offer.  Maybe this will expose a new client to your salon.  It should be used within 10 days of their birthday so that the client can take advantage of this service on the day they will be celebrating.  I’ve been to lots of area salons in recent years, not one wished me a happy birthday or attempted to get me back in the door with a birthday offer. I’m going out soon to celebrate my birthday. I probably would have taken advantage of getting a nice blow out for the occasion.

Believe me, a little generosity goes a long way.  Another great reason to extend a birthday present is to create loyalty.  It takes about three visits to the same salon/stylist before a person starts to feel some sense of loyalty to them.  If I was a new customer at your salon, that discounted birthday blow out or makeup application might get me back in for that key 3rd visit much sooner than I would have scheduled.

We are building relationships here to create loyalty.   Loyalty brings referrals and keeps customers at your salon.  If their favorite technician leaves, will they still be loyal to the salon?  That’s really up to you and how you treat your clients over the course of their patronage.

Filed Under: Day Spa Industry, Salon Marketing, Salon Spa Internet Marketing, Salons Tagged With: , ,

Stylists From Glen Goldbaum’s Salon in Red Bank Visit With Vidal Sassoon Educators in NYC

October 8, 2009 By
Glen Goldbaum in his Red Bank Salon

Glen Goldbaum in his Red Bank Salon

Stylists at Red Bank’s fashion forward salon, Glen Goldbaum 72, took time away from cutting and coloring to attend a class at the famed Vidal Sassoon Academy in NYC this past September. 

 

As a former Vidal Sassoon educator himself, owner Glen Goldbaum believes the key to a rewarding and successful career is continuing education.  The subject of the Vidal Sassoon was creating ‘outside the box’.  The class focused on creative cuts and color with accentuation on disconnection, heavy texturing, and geometric shapes.  Also discussed were new ways to add color to hair that is subtle yet stylish. 

 

Stylist Keelin Maloney of the Glen Goldbaum 72 salon attended the class and said, “It’s so important for us to continue our education with Vidal Sassoon because it opens up our eyes to what’s new and fresh and separates us from the ordinary.”

 

Goldbaum says heavy texturing and geometric cuts will be big for the fall.  Also, color trends will move away from bold and chunky and will adopt a more subtle look.  According to Goldbaum, “Less will be more this fall.  Expect to see natural highlights blended in with delicate hues of color.  On the contrary, the impact will all be in the cut.  It’s going to be a great season for hair.”

 

The Glen Goldbaum salon in Red bank is open to the public 5 days a week.  They carry a full line of hair care products including AVEDA, Kevin Murphy and Moroccan Oil. 

 

Appointments can be made by calling 732-530-5588.  More information about Glen and his staff is online at http://gleng72.com

Filed Under: Salon Marketing, Salons

Red Bank Salon Selected to Carry AVEDA Hair Care Products

August 19, 2009 By Leave a Comment

The  Glen Goldbaum 72 salon in Red Bank will now offer customers the complete line of AVEDA hair care products for men and women.   The partnership is especially unique since AVEDA hair care is typically only sold at AVEDA exclusive salons.

Owner and master stylist Glen Goldbaum opened his salon on Red Bank’s west side a little over a year ago.  In an otherwise flat economy, business has been booming for Goldbaum.  The fashion forward and trend setting salon has set the hair styling bar high. Goldbaum himself is a former Vidal Sassoon educator and he has hand selected a staff comprised of the most talented stylists around.

Goldbaum is excited to welcome the eco-conscious hair care line to his salon.  “I love the organic philosophy of the products and the texture they create.  Aveda’s style and culture meshes well with ours and the way we do things here.”

For more information on Glen Goldbaum 72, please visit http://www.gleng72.com/

About Glen Goldbaum: 

 Glen Goldbaum began his career 25 years ago with Vidal Sassoon.  He became a senior stylist and eventually the company’s head educator.  He went on styling at the Kim Lepine Salon on Madison Avenue in NYC and became a leader for hair stylists at Paul Mitchell’s New York Academy.

 

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Filed Under: Salon Marketing, Salon Spa Internet Marketing, Salons Tagged With: , , ,