Salon Marketing: Birthdays

September 22, 2011 By

Last month I went to a new waxing salon to have my eyebrows shaped.  They were looking pretty dreadful and I needed a professional touch.  Before my appointment, I was asked to fill out a questionnaire. I can’t tell you how many of these I have filled out at area salons and spas.

This month was my birthday. To my pleasant surprise, on the day of my birthday, I received an automated email from the new waxing salon.  It was a simple email, just wishing me a happy birthday, but it really surprised me.  Like most people, I have a smart phone, so I get my emails all day long. I was really delighted to see that out of all of the emails, phone calls and Facebook messages I was receiving, the new waxing salon had also sent me a birthday wish.

Use Your Existing Salon Marketing Software to Build Lasting Relationships

If you have a large salon, most likely you are using sophisticated booking software.  The majority of these software programs incorporate marketing technology that can send out automated emails to clients on their birthdays.

The question is, are you using this technology and taking advantage of the increased business it can bring?

More than likely, anyone celebrating their birthday will be going out for the occasion on that day or within the next few days. Why not show your gratitude to your client for their patronage by offering them a % or dollar amount off of a blow-out or make-up service for their birthday. Go a step further and tell them to bring a friend in for the same offer.  Maybe this will expose a new client to your salon.  It should be used within 10 days of their birthday so that the client can take advantage of this service on the day they will be celebrating.  I’ve been to lots of area salons in recent years, not one wished me a happy birthday or attempted to get me back in the door with a birthday offer. I’m going out soon to celebrate my birthday. I probably would have taken advantage of getting a nice blow out for the occasion.

Believe me, a little generosity goes a long way.  Another great reason to extend a birthday present is to create loyalty.  It takes about three visits to the same salon/stylist before a person starts to feel some sense of loyalty to them.  If I was a new customer at your salon, that discounted birthday blow out or makeup application might get me back in for that key 3rd visit much sooner than I would have scheduled.

We are building relationships here to create loyalty.   Loyalty brings referrals and keeps customers at your salon.  If their favorite technician leaves, will they still be loyal to the salon?  That’s really up to you and how you treat your clients over the course of their patronage.

Filed Under: Day Spa Industry, Salon Marketing, Salon Spa Internet Marketing, Salons Tagged With: , ,

Monmouth County Day Spa Offers Gift Certificate Deals for Pre Black Friday Shoppers

November 9, 2009 By

Aquamedica Salon and Day Spa in Monmouth County NJ is offering holiday gift shoppers early deals on their renowned spa services.  Shoppers can take advantage of their price match guarantee and their buy-one-get-one-free sale coming up in November.

 

NJ holiday gift shoppers can shop confidently at Aquamedica, thanks to their price match guarantee.  While Aquamedica is known for having the best prices and best spa deals in town, should consumers find a better spa deal at another Monmouth County spa, Aquamedica will match that offer.

 

New Jersey’s most romantic spa also announces their 2nd annual buy-one-get-one free sale.  The pre Thanksgiving event takes place November 20th from 7-10pm at Aquamedica.  Last year’s event was a huge success, with budget conscious shoppers lining up to save big on spa gift certificates that can be used for anyone on their gift list.  Consumers who purchase a spa gift certificate valued at $120 or more will receive another spa gift certificate of the same value, completely free.  Another important aspect to note is that these dollar gift certificates from Aquamedica never expire.  Hors d’oeuvres and beverages will be served during the shopping event.

 

Consumers who want to be informed of daily spa specials and additional gift certificate sales can sign up for the Aquamedica mailing list at http://www.aquamedicaspa.com/signup_form.shtml

 

Gift certificates may also be purchased online.  For more information, please visit http://www.aquamedicaspa.com/

 

 

About Aquamedica Salon and Day Spa

 

Aquamedica Salon and Day Spa is a full service salon and spa for men and women.  Situated on the boardwalk of Pier Village lifestyle center, the spa offers a unique destination-type setting with shopping, dining, entertaining and overnight accommodations available within a short distance.

 

Aquamedica was named as the ‘Most Romantic Spa’ by NJ Monthly magazine, Best Day Spa in the USA for 2008 by Spavelous.com, and was the recipient of the ‘Reader’s Choice Award’ 2007, 2008 from the Asbury Park Press Newspaper.  Aquamedica was also nominated for the A-List Reader’s Choice Award for 2009 by New Jersey Life Magazine.

 

Spa Inquiries:

Aquamedica Salon and Spa

Pier Village

16 Laird Street

Long Branch, NJ 07740

732-222-8611

www.aquamedicaspa.com

 

Press Contact:

Stacey Berlin

The Creative Resource

Stacey@tcr-marketing.com

www.tcr-marketing.com

Filed Under: Day Spa Industry, Salon Spa Internet Marketing Tagged With: , , , ,

Valentina Chistova, Beauty and Skin Care Specialist, Launches Beauty Blog

September 23, 2009 By

Internationally trained acne and anti-aging skin care expert, Valentina Chistova, announces the launch of her dedicated beauty blog, ValentinaChistova.com.   Valentina Chistova created her blog to interact with consumers who need her advice.

 

Anti-aging and acne skin care are the two most prominent concerns of men and women of all ages.  Valentina has focused her career on these two areas for the past 20 years, and now is putting her expertise online for consumers all over the country. 

 

The beauty and skin care blog site features Valentina’s articles about anti-aging and acne treatments, best practices and products, as well as real questions and answers from consumers who email Valentina for help.  A portion of the blog is also dedicated to facial and body waxing, another area of expertise for Chistova. 

 

ValentinaChistova.com is also an excellent source of information for parents whose children are battling with teen acne.   There is information for both men and women on the site.

 

Consumers can go to http://budurl.com/ValentinaChistova for more information. 

 

Questions for Valentina can be sent to info@dayspaexpert.com

Filed Under: Day Spa Industry, Salon Spa Internet Marketing Tagged With: , , , , ,

Red Bank Salon Selected to Carry AVEDA Hair Care Products

August 19, 2009 By Leave a Comment

The  Glen Goldbaum 72 salon in Red Bank will now offer customers the complete line of AVEDA hair care products for men and women.   The partnership is especially unique since AVEDA hair care is typically only sold at AVEDA exclusive salons.

Owner and master stylist Glen Goldbaum opened his salon on Red Bank’s west side a little over a year ago.  In an otherwise flat economy, business has been booming for Goldbaum.  The fashion forward and trend setting salon has set the hair styling bar high. Goldbaum himself is a former Vidal Sassoon educator and he has hand selected a staff comprised of the most talented stylists around.

Goldbaum is excited to welcome the eco-conscious hair care line to his salon.  “I love the organic philosophy of the products and the texture they create.  Aveda’s style and culture meshes well with ours and the way we do things here.”

For more information on Glen Goldbaum 72, please visit http://www.gleng72.com/

About Glen Goldbaum: 

 Glen Goldbaum began his career 25 years ago with Vidal Sassoon.  He became a senior stylist and eventually the company’s head educator.  He went on styling at the Kim Lepine Salon on Madison Avenue in NYC and became a leader for hair stylists at Paul Mitchell’s New York Academy.

 

To put your company’s news and information on the Internet, contact Stacey@TCR-Marketing.com

www.tcr-marketing.com

Filed Under: Salon Marketing, Salon Spa Internet Marketing, Salons Tagged With: , , ,

Salon Spa Internet Marketing: The Missing Link

August 16, 2009 By Leave a Comment

In a world where over 85% of consumers check the Internet first for company info, products and services, why is the salon and spa industry so reluctant to join the 21st century?  Most major industries are capitalizing on the increased sales Internet marketing can offer, so why are most salons and spas still in the dark?

Most salon and spa consultants I have spoken with agree, the industry is lagging in tech savvy professionals who can catapult salons and spas to the next level on the Internet.    I hear all the time, “Salon and spa owners just aren’t Internet savvy.”  Many business owners are not Internet savvy, so hire someone who is.

The salons and spas that have used our Salon/Spa Internet Marketing services have seen the light.  They have seen their online gift certificate sales triple, they have seen their client count increase, they have seen their name in major industry magazines after receiving feature interviews. 

The fact is, the rest of the beauty industry is on the web.  Your major industry publications like Skin Inc., Salon Today and Day Spa Magazine to name a few are scouring the web looking for inspiring stories in the beauty industry.

Not only are industry professionals looking for news and information on the Internet, consumers are too.  We know that the majority of consumers want to read about a spa before they make a decision go there.  They also want to see pictures, prices and even testimonials.  The fact is, if your spa isn’t making a presence for itself on the Internet, you are losing business to the closest spa who is.

Internet marketing is one of the most cost effective ways to advertise your business to members of the media and consumers.  In fact, there is tons of free Internet marketing you can take advantage of.  Additionally, Internet Marketing can be easily tracked many ways.  So you can summarize your costs at the end of each month and how many leads came in as a result of your new marketing efforts.

If you are a salon or spa business owner and would like to learn more about Internet Marketing services for the beauty industry, please email me at Stacey@tcr-marketing.com

Filed Under: Day Spa Industry, Salon Spa Internet Marketing, Salons Tagged With: ,