Benefiber might have created history for making the biggest leap in target markets.  While traditionally thought of as a product for much older adults, even senior citizens, Benefiber has repackaged and revamped their marketing efforts to target a much younger audience.

In their latest commercials, sexy young models sporting revealing outfits tout the effects of adding benefiber to their daily bottle of water.  Taking a ‘poop’ has never been so hot!  No longer is a bowel movement a stinky topic, instead, Benefiber wants you to know that adding fiber to your diet can make you even hotter! 

How you say?!  By removing toxins (buzz word!) and pollutants that can cause bloating and a whole host of other ugly ailments.

To me, this is marketing genius.  This is a great example of the perfect way to expand your target audience without changing your primary product.  A slight change in packaging and a totally revamped ad campaign just expanded their target audience into a completely new arena.

How can your product or service be positioned towards a new target audience to increase your sales?  You can’t always create a new product, it’s too expensive.  So try to figure out how to marketing your existing product to a new audience.  Sometimes a clever message and some fresh new graphic design is all you need!

Stay tuned to www.TCR-Marketing.com for more advertising and marketing reviews!

What do you think of the Benefiber commercials? Leave a comment!