Your Facebook fan page isn’t worth squat if your fans aren’t commenting or ‘liking’ your posts. Posts and status updates that receive more likes and comments are more likely to earn a coveted spot in the Facebook newsfeed.
When it comes to posting on your Facebook page, the rule is quality not quantity. This is a delicate rule because you have to get it just right. Too many posts and you run the risk of your page being ignored or fans getting irritated by your incessant posting. Too little posts and fans may disappear forever because they never interact with you.
My suggestion is that you plan out about 3-4 posts a week. Come up with a strategy to get people to ‘like’ or comment on your posts. Use the Facebook fan insights to learn more about your fans, this may help you understand other topics that might interest them. For example, if you have a younger fan base of 18-34 year olds, they may be interested in gossiping about the latest celebrity dirt, Jersey Shore episodes, etc. In addition to these types of updates, be sure to pepper in some useful information about your business, brand or service.
The reason I suggest coming up with posts in advance is because it gives you more time to think of creative ideas, jokes, quotes or tips that are most likely to get interaction.
For my Facebook marketing clients, I create a spreadsheet for each month and map out by week and by day what the update is going to be about as well as any accompanying photos. Of course if late breaking news happens, I just skip whatever post I was scheduled to talk about and save it for the next update so I can take advantage of what’s hot in the news right now.
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