In a world where over 85% of consumers check the Internet first for company info, products and services, why is the salon and spa industry so reluctant to join the 21st century? Most major industries are capitalizing on the increased sales Internet marketing can offer, so why are most salons and spas still in the dark?
Most salon and spa consultants I have spoken with agree, the industry is lagging in tech savvy professionals who can catapult salons and spas to the next level on the Internet. I hear all the time, “Salon and spa owners just aren’t Internet savvy.” Many business owners are not Internet savvy, so hire someone who is.
The salons and spas that have used our Salon/Spa Internet Marketing services have seen the light. They have seen their online gift certificate sales triple, they have seen their client count increase, they have seen their name in major industry magazines after receiving feature interviews.
The fact is, the rest of the beauty industry is on the web. Your major industry publications like Skin Inc., Salon Today and Day Spa Magazine to name a few are scouring the web looking for inspiring stories in the beauty industry.
Not only are industry professionals looking for news and information on the Internet, consumers are too. We know that the majority of consumers want to read about a spa before they make a decision go there. They also want to see pictures, prices and even testimonials. The fact is, if your spa isn’t making a presence for itself on the Internet, you are losing business to the closest spa who is.
Internet marketing is one of the most cost effective ways to advertise your business to members of the media and consumers. In fact, there is tons of free Internet marketing you can take advantage of. Additionally, Internet Marketing can be easily tracked many ways. So you can summarize your costs at the end of each month and how many leads came in as a result of your new marketing efforts.
If you are a salon or spa business owner and would like to learn more about Internet Marketing services for the beauty industry, please email me at Stacey@tcr-marketing.com